This Privacy Policy explains how Mad House Gains Asylum (“we,” “us,” or “our”) collects, uses, discloses, and protects information in connection with our SMS text messaging program for 1-on-1 coaching sessions, appointment reminders, confirmations, and lifestyle accountability communications (the “SMS Program”). By opting into the SMS Program, you agree to the practices described in this Policy.
This Policy applies specifically to data collected and processed through our SMS Program. For other services (e.g., website, apps, memberships), please refer to the broader privacy policy for those services if applicable.
## Program Overview
- Program name: Mad House Gains Asylum SMS Program
- Purpose: Appointment reminders and confirmation texts, along with messages supporting your lifestyle coaching accountability.
- Opt-in: You opt in by providing your phone number and consenting to receive SMS messages.
- Opt-out: Text “STOP” to our shortcode at any time to cancel. You will receive a confirmation of your unsubscribe. You may rejoin by signing up again.
- Message frequency: Messages are sent in connection with your coaching schedule and account activity; frequency may vary.
- Costs: Message and data rates may apply from your mobile carrier.
## Information We Collect
When you participate in the SMS Program, we may collect:
- Contact details: Your mobile phone number, name, and any information you provide when enrolling or communicating with us.
- Account and scheduling info: Appointment dates/times, confirmations, attendance, coaching session details necessary to send reminders and confirmations.
- Consent and preference data: Your opt-in status, opt-out requests, time stamps, and any message keyword responses (e.g., STOP).
- Messaging metadata: Technical details such as delivery status, time sent/received, carrier and device information (as provided by carriers and SMS service providers).
- Support inquiries: Any information you provide when you contact us for assistance related to the SMS Program.
## How We Use Your Information
We use the information described above to:
- Send appointment reminders, confirmations, and coaching-related accountability messages.
- Manage your subscription status (opt-ins, opt-outs) and honor your preferences.
- Operate, secure, and improve the SMS Program, including monitoring delivery, preventing abuse, and troubleshooting.
- Comply with legal obligations and enforce our terms, including recordkeeping of consent and opt-out events.
We do not use information from the SMS Program to send unrelated marketing messages without your consent.
## Legal Bases (Where Applicable)
Depending on your location, our processing may rely on:
- Your consent (e.g., when you opt in).
- Our legitimate interests in providing and improving the SMS Program, ensuring timely reminders, and preventing fraud or misuse.
- Compliance with legal obligations (e.g., honoring opt-outs).
## Managing Your Preferences
- Opt-out: Text “STOP” to our shortcode at any time to cancel SMS messages. You’ll receive a confirmation of your unsubscribe.
- Resubscribe: You may rejoin at any time by signing up again through the methods you used previously.
- Help: If your program supports it, text “HELP” for assistance or contact us using the details in the “Contact Us” section below.
Please allow a short period for your request to be processed. After opting out, you may still receive non-promotional service-related messages if legally permitted (for example, confirmations related to prior requests).
## Sharing and Disclosure
We do not sell or rent your personal information. We may share information as follows:
- Service providers: With vetted vendors who help us deliver SMS messages, manage scheduling, provide analytics, or support our operations (e.g., SMS aggregators, carriers, scheduling platforms). These providers are contractually obligated to protect your information and use it only for our instructions.
- Legal and compliance: As required by law, regulation, or legal process, or to protect rights, safety, and property.
- Business transfers: In connection with a merger, acquisition, financing, or sale of assets. We will take reasonable steps to ensure the recipient honors this Policy or a substantially similar one.
Carriers and SMS platforms may collect and process certain technical data necessary to deliver messages. Carriers are not liable for delayed or undelivered messages.
## Data Retention
We retain your information for as long as needed to operate the SMS Program, maintain accurate records of consent and opt-outs, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we will delete or de-identify it in accordance with our retention practices.
## Data Security
We use administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.
## Your Rights and Choices
Depending on your location, you may have rights to:
- Access and receive a copy of your personal information.
- Request correction or deletion of your information.
- Object to or restrict certain processing.
- Withdraw consent where processing is based on consent.
- Lodge a complaint with a supervisory authority.
To exercise these rights, please contact us using the details below. We may need to verify your identity before processing your request.
## Children’s Privacy
Our SMS Program is not directed to children under 13 (or a higher age where required by local law), and we do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us so we can take appropriate steps.
## International Users
If you access the SMS Program from outside your home country, your information may be transferred to, stored, and processed in jurisdictions where our service providers operate. We implement safeguards consistent with applicable law when transferring personal data internationally.
## Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will take reasonable steps to notify you (e.g., by updating the “Last updated” date or providing notice via SMS or our website). Your continued participation in the SMS Program after changes take effect constitutes acceptance of the revised Policy.
## Contact Us
If you have questions or requests related to this Privacy Policy or the SMS Program, please contact:
Note: This document is provided for general informational purposes and does not constitute legal advice. Consider consulting qualified counsel to ensure compliance with laws and carrier requirements applicable to your specific program and location.